our artisans & process


 Kantha lays at the cross-roads of art, craft, fashion and design, combining thrift, meticulous artistry and story-telling.



Having worked with kantha for many years, I think what draws people to this craft form is the combination of pre-loved fabrics and meticulous artistry, which transforms used cloth into something aesthetically beautiful, yet durable and highly utilitarian. 


Kantha is on the edge of craft, recycling, art and design. It cannot be mass-produced and the small irregularities in the stitching are a reminder that each piece has been hand-made and is unique.



Moreover, as a skill learnt in childhood by millions of rural women, many of whom are impoverished and live in socially conservative communities, it offers a vehicle for economic self-sufficiency, independence and empowerment.


For me as a designer, kantha is highly versatile and can be applied to almost any fabric in unlimited pattern/colour combinations, lending itself to constant re-invention. 


Founder, HOWS

Kantha artisan village Murshidabad


Our artisan partners



Take the train northwards from the urban sprawl of Kolkata; you will pass verdant paddy fields, endless fields of coconut palms and small mud and brick villages, finally reaching Bahrampur, the district capital of Murshidabad, many hours later. Murshidabad is nestled in the center of West Bengal state, in Eastern India, bordering Bangladesh.

The rural communities here are highly conservative and economically marginalised. Men rely on seasonal and poorly paid work to earn an income: farm labour during planting and harvesting seasons, working on government infrastructure projects, or migrating to the city. Some months there is no work at all.



Women are relegated to the home to care for children, animals and occasionally assist with farm labour - for which they are paid even less than their husbands. There is no where else for them to work; and even if there was, it wouldn't be socially acceptable for them to leave the home for an outside job. Most of the women had no chance to attend school and are illiterate. 


Life here may be peaceful, but it's not easy.

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A few hours south of Bahrampur will bring you to a cluster of  picturesque, though unremarkable-looking, villages. These aren't just any rural Bengali villages, however. They are home to a extraordinary cooperative of 1,400 women artisans who specialise in exquisite kantha embroidery. 


Taught by their mothers, who in turn were taught by their mothers, the women have now made kantha stitching their livelihood. Through training, experience and perseverance, these artisans have elevated kantha from a craft creating items for personal use, to an art-form in products sold across the world.

The work is perfectly suited to the needs of the artisans - they pick the materials from the cooperative office once a week, and then work at home in their own time and at their own pace. They deliver the piece once it's complete and receive their payment. The cooperative p